Our Public Health Approach

The solution-focused eChildhood Public Health Approach was developed to respond to children and young people’s vulnerabilities to pornography, in consultation with experts around the world. It is evident the harms from pornography are complex, nationwide and ever-increasing. We are encouraged by the numerous different organisations and government-led bodies attempting to address and prevent the harms, yet approaches to date have not considered solutions through a public health lens.

Our focus and strategy envisions the creation of a safer digital future to promote health and prevent sexual harms. To effectively prevent, equip and restore children, young people and their carers, we need a collaborative, coordinated and integrative response across all sectors involved in this issue.

The eChildhood Public Health Approach presents a positive framework to be enacted in consultation with key stakeholders and supporters. Progress will be informed by ongoing updates from key stakeholders, and any research undertaken to assess the effectiveness of strategies as they are implemented. The following is an outline of the solutions eChildhood supports as we unite with other stakeholders and the public to advocate for our children and young people.

eChildhood Public Health Approach

Detailed in the 2019 eChildhood Report, KIDS AND PORNOGRAPHY IN AUSTRALIA: Mobilising a Public Health Response, the eChildhood Public Health Approach presents a positive framework to be enacted in consultation with key stakeholders and supporters.

The eChildhood Public Health Approach was first detailed in The Porn Harms Kids Report - protecting our kids from online pornography harms is everyone's business (2017), and has since pivoted and been updated to reflect the broad scope of solutions required.


To see the eChildhood Public Health Approach implemented in Australia, we invite you to join eChildhood to build a connected community.

ORGANISATIONS: Please join the eChildhood Protection Coalition.

COMMUNITY MEMBERS: Please join the movement and take a stand.

We also invite you to consider how you can support our work financially. All gifts are tax-deductible.

Every child deserve a porn-free childhood.