How will the UK make sure international porn sites comply with AV?

How will the UK make sure international porn sites comply with AV?

Answer

The bulk of the industry are already on board. In February 2018, an industry newsletter stated that they are fully aware “Britain’s efforts [are] a model for those to come.” The Free Speech Coalition – a U.S.-based trade association for the porn industry – indicated that “with the Digital Economy Act in the UK, we’re likely to see similar regulation elsewhere….”

If porn companies refuse to comply, they could find themselves subject to a range of financial and other sanctions. The Regulator will notify search engines, social media sites, payments providers, and other online ancillary service providers of the identities of any non-compliant porn sites. The expectation is that these businesses will withdraw their services from the porn sites. If a payments company were to withdraw its services, it is likely this would have an impact on the porn company’s ability to collect revenues worldwide.